Hyungji Global, formerly known as Castelbajac, is making waves in the global fashion scene! On March 18, 2025, the golf wear brand announced its rebranding to Hyungji Global, marking its bold step toward becoming a worldwide fashion leader.
In France, it acquired the global headquarters ‘PMJC’ of Castelbajac, now operating it as a subsidiary, opening doors to Europe.
China and Taiwan are already in its grasp! With affiliate Hyungji Elite leading the charge in China, the company is boosting K-fashion’s global presence.
In ASEAN markets like Indonesia and Vietnam, partnerships with Thailand’s Central Group are fueling its growth. Even in Dubai, it’s targeting Russian golf tourists with local distributors.
Vice Chairman Choi Jun-ho’s leadership shines—since 2023, he’s joined trade missions to the US, Indonesia, Saudi Arabia, and more, even scoring an exclusive invite to Trump’s inauguration among Korean fashion execs.
Hyungji Global aims to “lead global fashion and elevate K-fashion.” Excited for what’s next?
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Hyungji Global’s Rapid Expansion: Secrets Behind Conquering France, China, Taiwan, and Indonesia
France, China, Taiwan, and Indonesia
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