2025 Job Guide for Webtoon Production and Planning Management

Job Guide for Webtoon Production and Planning Management

Table of Contents

• Summary
• Detailed Description
• Required Skills
• Question List
• Terminology Details
• Salary Information
• Recommended Related Products

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Summary

This role oversees the entire webtoon production and planning process, leading tasks such as IP discovery, content strategy formulation, writer recruitment, and serialized work management.

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Detailed Description

The Webtoon Production and Planning Management role is responsible for every stage of webtoon creation, from discovering IPs to establishing content strategies, recruiting and contracting writers, and managing the quality and process of serialized works. This position involves analyzing the latest trends to develop effective content strategies and collaborating with team members to streamline production. Preference is given to candidates fluent in Japanese or those without restrictions on international business trips. The role demands leadership, accountability, and the ability to flexibly adapt to changing circumstances while managing the organization.

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Required Skills

• Webtoon Planning and Production: IP discovery, story structuring, writer recruitment, and contract management.
• Content Strategy Development: Analyzing current trends and proposing effective strategies.
• Project Management: Scheduling, quality control, and inter-team collaboration.
• Language Skills: Japanese proficiency is preferred.
• Soft Skills: Leadership, accountability, and strong communication abilities.

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Question List

1. What is the most important stage in webtoon planning?
2. What are the key factors to consider when recruiting writers?
3. How do you analyze the latest webtoon trends?
4. What tasks are typically performed during international business trips?
5. How do you effectively lead collaboration within a team?

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Terminology Details

• IP (Intellectual Property): Intellectual property rights of creative works, including stories and characters in webtoons.
• FTO (Freedom to Operate): The process of ensuring that specific content does not infringe on other intellectual property rights.
• SMT (Surface Mount Technology): A technique for attaching electronic components to a PCB (not directly related to webtoons but included as per original text).

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Salary Information

The average annual salary for a Webtoon Production Manager ranges from approximately 40 million KRW to 80 million KRW, depending on experience and company size. Senior professionals may earn higher compensation.

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Recommended Related Products

• Webtoon Planning Book: "All About Webtoon Production"
• Digital Drawing Tablet: Wacom Cintiq Pro
• Project Management Software: Asana or Trello

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Tags

#WebtoonPlanner #ContentStrategy #WebtoonProductionManagement #WriterRecruitment #IPDiscovery #JapaneseProficiency #TeamworkManagement #TrendAnalysis #WebtoonPD #ContentCreation #WebtoonDistribution #WebtoonManagement #WebtoonService #OSMUStrategy #GlobalExpansion

 

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Overview of the Role

The Webtoon Production and Planning Management role is a cornerstone of the webtoon industry, encompassing the following key responsibilities:

• Work Discovery and Planning: Analyze trends and audience needs to discover and plan new webtoon IPs.
• Writer Recruitment and Management: Select suitable writers, manage contracts, and maintain ongoing communication during production.
• Production Process Management: Oversee the entire process, from concept development to serialization schedules and quality control.
• Platform Selection and Marketing: Choose distribution platforms for completed works and devise effective marketing strategies.
• OSMU Strategy Development: Explore possibilities for secondary works (e.g., films, dramas, games) based on webtoon IPs and negotiate related contracts.
• Global Market Expansion Strategy: Analyze global trends and develop localization strategies for international markets.

This role requires rich imagination, logical thinking, excellent communication skills, and a deep understanding of the webtoon industry. Insight into the rapidly evolving digital content market and adaptability are also essential.

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Answers to Key Questions

What is the most important stage in webtoon planning?

The core of webtoon planning lies in IP discovery and proposal drafting. First, identify original IPs or adaptations from web novels, evaluating their storytelling appeal and commercial potential. Then, analyze whether the work suits the target audience and distribution platform, considering scalability, and draft a proposal. The proposal should highlight the work’s key concepts, uniqueness, and market value to persuade investors or platforms.

What are the key factors to consider when recruiting writers?

When recruiting writers, consider the following:

• Writer Style: Select writers whose style aligns with the project’s direction.
• Track Record: Review past works’ success and collaboration experience.
• Contract Negotiation: Establish trust-based contract details with the writer.
• Passion and Attitude: Assess their enthusiasm and suitability for long-term collaboration. Writer recruitment goes beyond contracts; it requires careful planning to ensure ongoing communication and feedback throughout production.

How do you analyze the latest webtoon trends?

To analyze trends, use these methods:

• Platform Data: Study popular works and reader reviews on platforms like Naver Webtoon or KakaoPage.
• SNS Reactions: Monitor hashtag trends and audience responses.
• Competitor Analysis: Examine successful elements in similar genres and derive differentiation strategies.
• Audience Persona: Understand target readers’ interests and consumption patterns to shape content direction. Trend analysis isn’t just about identifying current hits—it’s about preparing strategies for future market shifts.

What tasks are typically performed during international business trips?

During international trips, key tasks include:

• Meetings with Local Writers/Studios: Explore collaboration opportunities and discuss contracts.
• Market Research: Analyze local consumption trends and platform landscapes.
• IP Rights Negotiation: Secure contracts for global expansion.
• Localization Strategy: Discuss content adaptation to reflect cultural differences. International trips are vital for global outreach, requiring strong local networking and market understanding.

How do you effectively lead collaboration within a team?

To foster effective teamwork:

• Clear Role Assignment: Define each team member’s responsibilities.
• Regular Communication: Conduct meetings to review progress and address issues.
• Flexible Scheduling: Adjust timelines and priorities as circumstances change.

Feedback Culture: Use feedback to improve work quality and build trust among team members. Teamwork is critical to project success, relying on leadership and seamless communication skills.